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  • Dave Keys 5:39 pm on October 2, 2011 Permalink | Log in to leave a Comment
    Tags: , home sales, , ,   

    You need real estate performance from your website and nothing less. You want high positions in search results to effectively market your real estate online but competitors are taking the top spots on search engines instead of you.

    That’s where I come in. I do Real Estate SEO and i do an effective job. You get discovered in organic search and achieve a real return on your marketing investments online. Top positions in US real estate markets have been taken from long-standing competitors and provided to those who have opted for performing real estate SEO strategies and campaigns with Dave Keys.

    That’s what this real estate SEO business is about- on your behalf, taking virtual territory away from competitors and giving that territory to you for your marketing to be more powerful and to reach more people who will do business with you.

    Basic tenets:

    • Keyword Research. Always, always consult the free and darned accurate Google keyword tool. Just type “adword keyword” into Google and hit the first link. Traffic volume prediction couldn’t be easier! Why optimize for keywords people aren’t using? The results can surprise the most experienced real estate agent when they see what people in their market are searching. The results are different in every market.
    • Anchor text in back-links. Don’t just build links to your website. Make sure they have relevant keywords in the link’s text (anchor text) see my main Orange County SEO website for more on this. Anchor text plays a big role in who is ranked first on Google. A real estate SEO expert will make sure that geo targeted terms are included in anchor text links to your website with ranking terms like homes and real estate.
    • Say what you mean and mean what you say- put it in writing. Your website should have keywords in its language that match what you’ve found to be keywords your customers are searching for. Google will check to see if the keywords you “advertised” in your back-links match what’s on your website. If so, you’ll go far. If not, you’ll probably get little notice from the search engines. Put the keywords in language that naturally flows in the text and story-line. If your website is about real estate SEO, then talk about that, but don’t overdo it until Google realizes that you’re just repeating yourself to draw attention. Google’s algorithms have just gotten a lot better at deciding if language is natural with their February 2011 “Farmer Update.”
     

  • Dave Keys 12:45 am on September 20, 2011 Permalink | Log in to leave a Comment  

    You know what the difference is with my real estate SEO? 

    It converts! It makes money for my clients, and myself too. That makes me a:

    Real Estate SEO Expert

    It’s the results.

    That’s what sets apart my real estate SEO.

    Here’s an image:

    fastest Google indexing time.png

     

  • Dave Keys 2:10 pm on September 22, 2011 Permalink | Log in to leave a Comment
    Tags: , , Pro   

    Because my SEO for real estate websites make you money. There’s no other reason for a real estate business to do anything on the web. Not to create beautiful websites or fancy IDX integrated MLS listings pages that rank #1 on Google. No, the reality is that fancy mega-sites that rank number one costs more money to create and maintain than a lot of agents make in months or even all year.

    How do other agents compete?

    Niche target websites. Target them like a laser beam on a person who wants to hire you.

    That’s what I execute expertly. Almost perfectly every time. That’s why, out of the box, most of my websites are on page one in 24 hours for the exact, well thought out search term that people use. Not just when they’re curious, but when they want to hire an agent. You.

    That’s why you found this post.

    Call or email me for help: davekeys@gmail…

    real estate seo expert target like a laser

    Authored by: +davekeys

     

  • Dave Keys 1:33 am on May 18, 2012 Permalink | Log in to leave a Comment  

    How Penguin Forces SEO for Real Estate Into A More Marketing Oriented Posture and That’s Good 

    I’ve read everything from purist to blackhat in the comments on the May 15th SEOMoz blog post, 17 Types of Link Spam to Avoid. The discussion board got rather firey and SEO’s weighed in with a lot of opinions. One thing is clear, Google has tightened up the reins a bit. This makes things a little tougher and a little better at the same time. I posted some thoughts of my own, which I share here. The impact of recent algorithm updates, especially the Penguin or over optimization update are important to anyone doing SEO for real estate.

    Very interesting. Emotions running high on this topic. Money, lots of money is tied up in SEO and marketing.

    Remember the days of FUD and Microsoft? Steve Ballmer was quoted with sayings like this: “Well, I think there are experts who claim Linux violates our intellectual property. I’m not going to comment. But to the degree that that’s the case, of course we owe it to our shareholders to have a strategy.”

    That kind of statement bears a familiar resemblance to some of those semi-cryptic ones by Mr. Cutts in any number of well-timed public announcements.

    FUD. It’s what’s for dinner.

    Why shouldn’t Google maximize the impact of its updates? Who doesn’t hate the kind of grotesque spam exemplified in the overoptimization announcement on the Google blog? Ultra-low quality deserves to be rooted out. Other than that, it seems like Google is reluctant to overly punish many kinds of links simply to avoid throwing out the baby with the bathwater.

    A stronger focus on marketing is the shift that Google is rewarding and that really delivers the bottom line to our clients anyway but it’s a painful transition for a lot of businesses who never intended to get into “show business.”

    My own niche in real estate SEO illustrates this point. The last thing many real estate agents want to hear is that they have to start getting into what amounts to, in their view, entertainment. Blogging, Facebook, Twitter and now Google Plus, Youtube videos… many agents quake in fear at getting in front of a video camera or even holding one. Then, to add insult to injury, when you look at many typical search results in many real estate markets such as “Anaheim real estate” the top performers are not those who created imaginative content, blogs, and other types of the Matt Cutts utopian “great content” but those sites that are the most impersonal syndication MLS listing sites: Trulia, Homes.com, Zillow. This forces agents to either expend large sums of time and money trying to outperform them in their markets or lining up to pay the referral fees that these sites demand. It is generally felt among agents that these websites exist for no other purpose than to force money out of real estate agent coffers by bullying them out of top positions in Google search results.

    No doubt, those syndication sites generate leads but those kind of leads are the least valuable. Leads who want “that house” that has been off the market for a month and always leads who are emotionally disconnected from the agent who never got a fair chance to introduce themselves and have some kind of rapport built up with the home buyer or seller.

    My take is to be cautious in how you earn or build or attract links and don’t go off the deep end in forced anchor text but continue diversity in strategies, not just anchor text.

    Dave Keys, not #1 today for “real estate SEO” but I attract the most attention!

     

  • Dave Keys 11:30 pm on May 12, 2012 Permalink | Log in to leave a Comment
    Tags: Algorithms, , overoptimization, , penalty, Penguin   

    Google’s Animal Farm And Your Real Estate SEO Results 

    Sometimes I think Google names their algorithms exotic animal names just to try to keep up Apple and Linux. Rumor has it their next or pending algorithm adjustment has already been named Leopard. 

    Whatever Google chooses to call it, each of the algorithm updates and Google’s as of late, accelerated pace and intensity of updates is designed to increase quality results in the search engine. Nevertheless, one of the vulnerabilities of any machine driven intelligence is the challenge of integrating the recognition of nuance and intent into artificial intelligence and analysis algorithms. For the most part, artificial intelligence does not really distinguish between the intent and meaning of “Miami real estate” and “online pharmacies.”

    Penguin linking bad karmaA few months back Google warned that they would be tightening up the reins on “over optimized websites.” This somewhat cryptic message was not fully explained but it soon became apparent that over optimization meant too many links pointing to a website in too short a time that said exactly the same thing in the absence of other links that are both relevant and nonspecific. While it may be natural and expected for a lot of links to point to a real estate website that say, “name of city real estate” the tendency of the algorithm is to disregard all of the repeated links both for the real estate and for the pharmaceutical products in the same way. The bigger picture is that this eliminates a whole class of manipulated search results but many legitimate businesses have suffered damage to their ability to generate online leads and revenues as a result.

    Nevertheless, as the adage goes, “If you want a fight SEO will give you one.” If you have seen a dip in your performance in recent months and you have been optimizing for specific terms and keywords,  my advice is to diversify and do it quickly. Create links that have meaningful synonymous terms as well as those that anchor text advocates would consider of no value such as ““my real estate website” or even http://mywebsite.com. 

    If you have found a decrease in your search results for the very thing you’re trying to rank for, examine your back links to see if most of them–too many of them focus on a single keyword in the anchor text of those links. 

    There are a couple of free online tools that can give you an idea even using their limited free versions

    Three tools come to mind to obtain the data necessary to approximate the percentage of links containing the same anchor text. Each tool has some limitations in their free version but all of them can get the job done well enough for you to find out what you need.

    1. Opensiteexplorer.com

    2. ahrefs.com

    3. MajesticSEO.com (I currently regard this tool as most accurate and comprehensive and use its subscription version.)

    If your website is registered in Google Webmaster Tools, their interface will provide you with a download of every link to your website. This option is obviously the most accurate but any of the tools above can give you a pretty clear picture right away

    Opinions vary on how high a percentage is unsafe, some experts say as little as 10% while others claimed that upwards of 70% can pass under the radar. I would be very uncomfortable with anything over 50% and even that would be something I would work to reduce in the current environment and the likelihood of Google to continue this trend. 

    A caveat in all this link analysis- if you have a sidebar-link or footer link where the same anchor text is created by the growth of multiple posts, Google already has ways of discounting that aggregate as having the same value as only a few or even just one link. I don’t say you should necessarily change or remove these links but that you count them as 1 in your calculations. If you have links from lots of websites that say “Mytown real estate” then you’re getting closer to the algorithm’s trigger.

     

  • Dave Keys 12:33 am on May 6, 2012 Permalink | Log in to leave a Comment  

    Recovering from Penguin Attacks and Panda Slaps in Real Estate SEO – The Waiting Is The Hardest Part 

    In the last month the cry was heard throughout the land as the summary judgements of Google rolled across the internet. Well, that’s how it seemed to many who rely on Google rankings for their business. Something about which Google has an ambivalent attitude. They care about what they term “great content.” Unfortunately, some businesses have a tougher time coming up with “great content” directly, even when they offer something critical and important to people who need what they offer. Here’s an example: real estate agents. They need to be local. A plus for organic search. They need to be efficient and they need to provide good service. How much can you really differentiate one real estate agent from another, especially in a way that gets you moved up to the top of search so people find your business online? Yet, people search 80%-90% online first when looking for a home. 

    Some agents write about everything under the sun in their community and wonder why they don’t get leads from the internet. Others give in and pay the big-box lead sources like Zillow, etc. 

    Some go ahead and launch an all-out effort to increase their online visibility. They create links and wait to see the results. Days, weeks, months pass. They start learning where to get more links and the waiting stretches out and results won’t budge.

    You know it. The waiting for SEO efforts to take effect is the hardest part for you and your business. That’s where the temptation sets in. Take a shortcut. It works. Take another one. It works. Take another one and some crazed animal-named algorithm from Google comes along and takes it all down in an instant. All that work, and it didn’t work. Now you’re back to square one, or sometimes, even behind where you started. 

    Stay clear of wild animals. Google keeps letting them out of their cages so just stay clear as much as you can.

    Word.

    What is the cause of this lack of response from the search engines?

    Now the usual real estate related target is exact match anchor text, links that say just what the agent or broker wants to rank for like “Houston real estate.” Too much and you get a painful slap. You have to game the system a bit better than that. It used to be effective. Now it isn’t. That plain and simple is the truth about creating links for search engine ranking today.

    The good news? Your competition is in the same boat, so anyone willing to do the extra work to create the kind of link profile Google is looking for will excel beyond their competitors without having to worry about cheaters winning all the time.

    Here’s how in a nutshell —>

    This: Houston real estate vs. this: Learn about Houston luxury real estate at John Daugherty Realtors.  The counter-intuitive latter is definitely your best bet in this environment.

    This: Steamboat Springs real estate vs. this: Search for real estate in Steamboat Springs.

    This: Vero Beach homes vs. this: http://www.norrisandcompany.com brings you great homes in Vero Beach.

    All of the first versions with direct match anchors should be used sparingly. The second versions should be used liberally. Wash, rinse, repeat.

     

  • Dave Keys 12:54 am on April 30, 2012 Permalink | Log in to leave a Comment  

    SEO Keyword Kryptonite Especially Dangerous for Real Estate 

    Kryptonite – from the home planet of Superman. The very essence of what made him tick became a danger and recurring threat to the existence of superman and his ability to perform his mission. Links are the currency of external signals that help determine the popularity and ultimately, the ranking of websites in searches. In the eyes of Google, the more concentrated and prolific kryptonite, or unnatural links, the more potential threat they represent to natural and desired results in search- but the similarity ends here. In the comics or movies, Kryptonite is always bad for Superman but links are a valuable and needed signal to help determine what websites rank highest in search results. Quality, volume and authority of links all play a part in helping Google determine which web pages should appear in searches. Too little reliance on links as a signal and Google’s algorithms lose touch with relevancy. Too much reliance on links and Google’s algorithms lose touch with authenticity. A conundrum that Google is always striving to solve but in the eight years since the famed Google/Bush bomb effect publicized in 2004, is how to make search relevant every time. It has achieved only limited success in eradicating the kind of spam about which it is most concerned. Proof of this is seen in the results of a 1 word search for Viagra. At least two low quality websites that have been compromised enough to warrant a warning from another of Google’s algorithms appear on page one.

    Google plainly has its work cut out for it and doesn’t like this kind of result any more than most of the rest of you.

    You may have heard of the rumors of Matt Cutts’ cryptic or just plain vague reference to Google deciding to go after “over optimized” websites while leaving everyone to guess exactly what that might mean. It becomes clear that at least part of that phrase refers to external links. Matt talked about linking from spun content in an April 24 post. Referencing “webspam” and a link on that page to link schemes pretty well sums it up that Google is more aggressively going after anything it considers links outside its TOS.

    More than ever, over-optimization via explicit anchor text, especially in the absence of other links using other anchor text that would be naturally associated with a more popular website, will result in a reduction of rank in search results- plain and simple. Google, while depending on links to help rank websites is incrementally decreasing the effect of this signal or at least decreasing its effect from a narrower scope of identifiable websites or networks. No one knows exactly what Google has done or will do to combat what it deems unacceptable linking but one thing is certain. Creating many links for a few terms in lieu of more natural aggregation of links, social signals and quality content increase the likelihood of reduced rankings or even penalties. Either way, if you’re caught in the fray your actions need to be decisive and immediate. You have to decrease the ratio of explicit anchor text pointing to your website. This is not always easily done, so your “reduction” of this bad signal must be achieved by acquiring a larger percentage of more natural and less explicit links to compensate for your error.

    Let’s say you have too many links to your real estate website such as Orlando FL homes for sale. One exact matching anchor text link like this boosts you a bit. Several will boost you more. Too many and your boost is then ignored and far too many and they become like amassed kryptonite, poisoning your intended effort via Google’s over-optimization algorithms. Google is not designed to forgive you or to bargain with you. Negotiations are not part of the algorithm. Manual adjustments by Google staffers are rare. There are over a trillion pages in Google’s index, and judging by its problems with Viagra, your over optimized pages are likely far from the attention of actual folks on the webspam team. They’re looking for bigger fish. Most websites, including yours, are most often simply caught by one of Google’s algorithms, causing a decrease in desired rankings. Look for your site by name or URL in Google’s search and it’s right there doing just fine but your ranking for the keyword you’re trying so hard to rank for ahead of your competitors has been decreased. Your remedy is singular. Build links that are more natural. This post won’t and can’t fully address that topic but chances are, your efforts have been ignoring many of the other important algorithms that are critical to successful ranking. It’s time to get on board with social signals, quality content, contextually relevant links and maybe even easing up on your pace.

     

  • Dave Keys 5:21 am on April 18, 2012 Permalink | Log in to leave a Comment
    Tags: Competition, keywords,   

    Real Estate SEO and Keyword Research For Profit 

    Time for a reality check. If you’re running a small real estate firm, agency or are an independent sole agent, your ability to compete may be limited when it comes to the most popular terms like Orange County real estate, a term that is used in several states, namely California, Florida and New York. Further, your ability to service such a large area may be a stretch too. Your market probably tends to be localized even within large urban markets. Competition by large brokerages and syndicates like Realtor.com and Trulia, etc. are all stacked against you. Your objective can be largely met, however, by targeting towns and communities as well as specialized areas of interest like short sales or large scale homes or lots.

    Even further, you can target specific features in properties like my page #1 top Google result for three years running, Corona homes with casita and pool. Sometimes Trulia is ahead of me in the #1 spot. Sometimes I hold it. I’ve had scores of hits on that term on my website. I should have had one ready to sell or refer to an agent all those times people were looking for that home. Why a motivated real estate agent wouldn’t employ that level of SEO and direct marketing to their advantage is beyond me. Some searches are valuable just because of the emotional force behind them. By time something that specific is entered into a search engine, you can figure the person really wants what they’re being so specific about. Why not anticipate that need and meet it in advance? A few links from a few other blogs and web 2.0 properties can pretty well cinch your position or at least high visibility on Google’s coveted page one.

    Real Estate SEO with Dave Keys Keyword Research 001

     

  • Dave Keys 3:08 pm on April 12, 2012 Permalink | Log in to leave a Comment  

    Google’s Dirty Little Secret – The Bush Bomb Still Works 

    From time to time, I run a test just to see. Does the Bush Bomb still work after Farmer and Panda and all the rest of the massive algorithm changes so touted in recent weeks? 

    Yep.

    The core of the algorithm is still there as functional as ever.

    Three Day Test

    Day One: Create two posts using a non-existent keyword. No results in Google. A few minutes later, it shows up in the index. The posts both contain the new keyword linking to a third website. The keyword is not anywhere on the target website.

    Day Two: Check Google results. No change. Only the posts with the keyword are indexed. 

    Day Three: No changes. Maybe this isn’t going to work any more? Maybe it does only with links from higher authority domains. These are admittedly rather weak blogs and on the edge of what Google says is ok, but they do provide useful content.

    Day Four: Magic. Now the target website is in the search results, and not just there, but the first result. Pagerank passed and keyword association passed as well. Orangecountywebdesign.biz, a blog that I never did ramp up for web design at all, is now the beneficiary of this controlled test.

    Google would probably rather people forgot about the Bush Bomb, first made famous in 2003 when anti-Bush bloggers used the anchor text, “miserable failure” to yield George Bush’s white house website as the first result for the phrase. The popularized method brought on an influx of Google bombing to manipulate search results and a PR campaign began to educate people about acceptable use of SEO methodology, etc. 

    It took four years to bring down the result for “miserable failure.” This indicates the core nature of links and anchor text as an integral part of Google’s ranking to this day. Google is well known for making manual adjustments to take down single websites and de-index entire networks of private blogs, but this points out that links and anchor text are still alive and well in 2012. Abuses place you and your website(s) at risk, but playing within the bounds in link-building definitely has power to influence and change search results.

    This isn’t to encourage Google bombing. There are many modifiers in the algorithm to limit and couter abusive linking and overuse of anchor text. Better methods include relevancy to the topic on a target page, diversity of synonymous terms and keyword agnostic links like http://www.domain.com and visit the website.

    Nevertheless, anchor text still has an important role in ranking websites whether Google wants you to know about it, or use it or not.

     

  • Dave Keys 3:43 pm on March 27, 2012 Permalink | Log in to leave a Comment  

    Does It Help Real Estate SEO to Create Searchable Syndicated Listings? 

    If you want to accept it from the standpoint of SEO and Google’s position on original content then the answer is easy. Real estate doesn’t get special SEO treatment just because everyone is selling the same thing on their website. In fact, my standby response is to go back and read Dr. Pete’s SEO Moz article, Fat Pandas and Thin Content. Nothing in the core intent of Google for SEO and page content has changed. Google is going to continue to try to give higher rankings to unique quality content. 

    Real estate listings are not usually unique. They are delivered via MLS services to thousands of websites. Thousands of agents have undergone the expense and effort to make those listings indexable by search eingines. Those agents are all, by my judgement, duped into thinking that making these listing searchable is going to somehow solve their problems with content. Not so. Google sees your listing for the 500th time and values it accordingly. You don’t get points for a repeat. You get points for original unique content.

    I emailed a client recently about this same issue: (names removed)

    The speculation on how Google will treat listings goes on ad nauseum. For a while, Google created listing snippets and then decremented them. You’ll remember that client-A went all out for a while trying to figure out how to “get the listing snippets.” Then, Google announced it was scaling back on it. Every day is an experiment with Google but one constant remains. The creation of content and fresh content and unique content and original content. Yup, that’s what they say they want and now they have integrated Panda to be a “constant companion” of the algorithm. The Google blog announced this integration of Panda with the freshness algorithm around a month ago. Now it’s supposed to be pretty much in place.

    What does it mean? 
    Google is watching what you post. If it starts to look like other stuff or if people treat it like other stuff they’ve already seen then Google will consider it so and devalue its ranking. 
    I’ve never been a fan of manipulating real estate search on behalf of Google because it already sees that content on a thousand other websites in one form or another.
    Example: I decided to try a random search so I Googled, “Steamboat Springs home search” Competitor-B’s site was in position XX so I chose it and ran a search for a home. 
    Then I Googled the home description and got this result along with about 502 others.

    What I believe dominates search results is unique content amply distributed everywhere on the website possible. That never happens when you try to rely on listing data to produce content for you.

     

  • Dave Keys 8:44 pm on March 20, 2012 Permalink | Log in to leave a Comment
    Tags: , Real estate agents, Search Optimization,   

    Grassroots Real Estate SEO and Why Agents Get Beat Up By Competitors and Go Away Discouraged 

    There is no end to new tactics and new arrivals to the SEO wars that are everywhere in real estate marketing and the online push for client eyeballs. There is only so much room at the top of a Google search and then you’re lost in the sea. Real estate SEO is a merciless virtual bloodbath. If you’re small and go for even a medium sized target, you’re going to get crushed.

    External SEO. Half hearted attempts at dominating this sphere get nowhere. You have to fully engage with all the ammo you have and even then, if you’re in a moderate or larger farm, you’ll get found on maybe page two- after months of this. Page two is pretty much worthless, I think we all agree.

    Options?

     

    PPC, just break down and do it and figure on 1.5% or lower conversion rates and unending payouts for competitive keywords are the cost of doing business.

    Get an aggressive and expensive real estate SEO expert. (self promotion but its true on both counts) I’m not cheap but I’m good. I can also predict with a fair amount of accuracy what it’s going to cost you in advance to get a return. Your market should provide enough business to make it worth it. The problem is that not everyone can afford hundreds, or in most cases, thousands of dollars to take over a real estate farm online and it takes time, sometimes a long time to win this kind of war. 

    The other options? You might think, just go home. Don’t go away mad, just go away seems like the bitter reality is in a lot of real estate markets.

    Or…

    Start thinking smarter and develop hybrid solutions between SEO ad an affordable pace, PPC that targets very specific people in your market and content creation of the stuff that Google loves.

    There’s a sliver lining… there is a patch of blue sky in virtually any market and you can attract customers with just a patch refreshing doom piercing light that is the right message- some kind of real hope, direct communication or whatever you want to call it where the person who is poking around Google sees a glimpse of something truly interesting and personal. Face it, most Google search results look like “Me too!” sameness or irrelevance to a human being. People who buy houses are people- one of a kind- every one of them. Unique in their own mind and specific in their desires and wants and concerns. You can attract, not all, but some- the right ones. Precisely the right ones, to be your client.

    Overcoming the odds- micro-marketing and micro-targeting. You can go for a niche in real estate and pack a whallop on long term searches that mass-keyword purveyors never think about. 

    Example: For three years running I’ve been number one or two for “Corona homes with Casita and Pool” Wherever I am, you can’t miss it because of the big red badge in the search results. Why on earth haven’t agents gone for that term? It’s a popular enough search, especially considering how many people really want that kind of property. There are a limited number with both the back house and the pool. I get direct hits nearly every month from buyers. I could have sold that house many times over by now.

    There’s more like New York apartments rooftop gardens where I get enough hits to have rented or sold something. or Laguna Lido condos- each on is the $2-$3 million range, or Kona homes with ohana (Hawaiian back house) and ocean view. Top spots on several variations. 

    Kona Homes ocean view pool ohana

    Everyone gets into a rut and forgets the big picture or in this case, the detailed variety that is inherent in real estate. 

    If you were thinking real estate marketing online or offline is some kind of easy enough if you have the money mass marketing then you’re probably spending a lot of money trying to replicate a $15,721 website with your plugin IDX or Point2 or whatever cookie cutter site. It’s not going to work.

    Get unique and talk to your clients in a way that hits home. Yes, target them to the exclusion of others because they will be emotionally in the right place to trust you and not Trulia, Zillow or Homes.com. 

     

  • Dave Keys 9:38 pm on February 24, 2012 Permalink | Log in to leave a Comment  

    Video Marketing for Real Estate 

    Say the words, video marketing, and the perception of what that means is probably as varied as the number of people in any particular audience that hears it. Ten years ago, this meant little more than creating a traditional television style advertisement and finding a venue for its distribution. This generally did not work too well unless you could afford a distribution channel that had a wide audience already. Furthermore, most online video was constrained to a little box only a few inches across. Many people could not view it at all because bandwidth had not matured to the point of being able to deliver online video consistently and in a way that created an enjoyable user experience.

     

    This all changed with the entrance of YouTube. The volume of video being added to YouTube daily may seem overwhelming–4000 hours of new video is uploaded to YouTube every minute, but online marketing is still essentially a blue ocean in terms of competing online for search results. Most of the video on YouTube is simply uploaded and shared with a few friends. The promotion of video online is still a relatively simple process. Competition thresholds are very low. Often, a well optimized video will simply appear at the top of YouTube search results and this paves the way for the appearance of the video with a thumbnail in organic Google search results.

     

  • Dave Keys 5:30 pm on February 19, 2012 Permalink | Log in to leave a Comment  

    Drought! Fire! ActiveRain Down After Upgrade 

    Went over to check up on ActiveRain today, the PageRank 5 portal popular among real estate agents. Their new development platform has had its first hiccup- in this case, a catastrophic (at least for now) failure of the Ruby On Rails development platform. 

    Activerain Down. Growing Pains. 

    Many agents depend almost exclusively on ActiveRain as their entire SEO strategy for exposure in the marketplace.

    This reminds us that an all eggs in one basket is not a great online strategy.

    What to do? 

    Develop other online SEO strategies, of course!

    Learn how. Sign up for my newsletter. It’s simple Email davekeys@gmail.com with the Subject: Newsletter

     

    ActiveRain down 2-12

     

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